Digital marketing strategies
Online marketing is a key component of business marketing within the digital age and it is important to have a clear, concise strategy when planning your digital marketing activities.
A digital marketing strategy will help marketers and businesses make the most of the great opportunities, it will give you direction, it will help you know your online market share and you will avoid wasting time and money.
How does it work?
To create a bespoke digital marketing strategy that will utilise digital technologies and platforms to aid your business’s marketing there are a number of key areas that I will focus.
- Internal Audit – This is where I will put your business under the microscope and will look at all aspects of your business from marketing perspective, i.e. current promotional activities, target market, etc.
- Market research and analysis including Microeconomics – I will thoroughly research your market/industry and analyse the behaviour of individual consumers and firms in an attempt to understand their decision-making process. I will also focus on patterns of supply and demand.